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“In easy-to-understand language, this book explains how Bitcoin works, addresses the primary fears about it, and shows you how to invest in this opportunity of a lifetime.”


A financial revolution is materializing before our eyes.

The way individuals, organizations, and governments conduct transactions―from purchasing a book online to acquiring major corporations to delivering billions in financial aid―will look vastly different in the near future. Bitcoin is spearheading this revolution and maybe the best investment opportunity of our time, yet most people have yet to understand its promise.

In this book, Bobby C. Lee, one of the earliest, most successful pioneers in the cryptocurrency space, debunks myths and dispels fears that surround Bitcoin, arguing that this rational, logical system is superior to traditional monetary systems. He cites signs of Bitcoin’s widening acceptance: a growing community of users worldwide and multiple initiatives for investing in and holding bitcoin among major financial services organizations and institutional investors who control trillions in assets.

Lee offers a primer on the best strategies for investing in this digital currency, the value of which will only continue to grow. He discusses the pros and cons, and covers the complicated yet more profitable method of acquiring bitcoin, mining. He offers predictions for the future, including price, trajectory, use, and participation in the larger economy―as well as developments in regulation, technology, business, and society.

Invest in the promise of Bitcoin today.

Order directly to receive these exclusive bundles

Silver Bundle

You will receive:

1) The Promise of Bitcoin (Hardcover edition)

2) Ballet’s easy-to-use REAL Bitcoin cryptocurrency wallet (Silver edition)

$59 (Worth $85)

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Gold Bundle

You will receive:

1) The Promise of Bitcoin (Hardcover edition)

2) Ballet’s easy-to-use REAL Bitcoin cryptocurrency wallet (Gold edition)

$149 (Worth $300)

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You can also preorder a copy at your favorite bookseller


Bobby Lee was among the earliest forward thinkers to fully recognize Bitcoin's potential as a store of value. He arrived at his conclusions not out of some whim or particular love of risk, but rather after carefully analyzing its characteristics and technological merit. The Promise of Bitcoin traces his thinking on the subject and explains in plainspoken language how Bitcoin works and why and how the average investor should invest in this opportunity of a lifetime.

Tyler Winklevoss, Cofounder of Gemini

Bitcoin is starting to go mainstream, but it's still mysterious and misunderstood by many. Bobby Lee, an early Bitcoiner, has written an approachable book that demystifies Bitcoin in an easy-to-understand way and addresses people's primary fears about it head-on.

Cameron Winklevoss, Cofounder of Gemini

This book will help quench the amazing thirst for a better understanding of the Bitcoin revolution. It should be part of the curriculum for all investors.

Michael Novogratz, Founder of Galaxy Digital

Bobby Lee has written an important book for anyone interested in cryptocurrencies. It offers practical insights derived from Bobby's experience as a successful Bitcoin entrepreneur and informed by a global and learned perspective. Part treatise, part how-to manual, this highly accessible read is indispensable to investors, innovators, journalists, regulators, academics, and the general public alike.

Glenn Hutchins, Chairman of North Island Ventures and Cofounder of Silver Lake

Bitcoin's big surge at the end of 2020 into 2021 reflects a growing acceptance of its infallible logic, particularly among some of the world's largest institutional investors. Bobby Lee predicted this trend years ago, even when financial institutions wouldn't touch it. In The Promise of Bitcoin, he explains why Bitcoin is a better form of money than traditional currencies, and offers a primer on what Bitcoin newcomers and early-stage investors need to know.

CZ (Changpeng Zhao), CEO of

As an entrepreneur who has built multiple businesses to help bring Bitcoin to a broader audience, Bobby is the perfect person to take readers on a journey from Bitcoin's earliest beginnings to its current state. His personal stories add a unique perspective that make this book a must-read for anyone who is interested in understanding Bitcoin and its place in our world.

Meltem Demirors, cryptocurrency entrepreneur and investor


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Much of the discussion about Bitcoin is dry and unengaging for the average investor. In this valuable book, Bobby Lee successfully interweaves his personal experiences into sound, easy-to-follow explanations about why Bitcoin is such a strong investment, and he makes the tools for investors easier to understand.

Wences Casares, CEO of Xapo and Board Member of PayPal and DIEM

This pioneering guide captures Bobby's inspiring vision, passion for Bitcoin, and fervent desire to create a better society for us all.

Micky Malka, Founder of Ribbit Capital

From the Ivory Coast to Silicon Valley, Bobby Lee's life experience makes him the perfect person to explain the promise of Bitcoin.

Roger Ver, Founder of

Bitcoin is unstoppable. If you want to understand why or how it fits into the world of money or your personal financial portfolio, read The Promise of Bitcoin.

Gavin Andresen, former lead developer of Bitcoin and former Chief Scientist at the Bitcoin Foundation

As an early innovator and builder of systems around Bitcoin, Bobby is an apt guide for anyone looking to go deeper on the coin.

Chris Burniske, Cofounder of Placeholder and bestselling author of Cryptoassets

Bobby steadfastly follows his vision and The Promise of Bitcoin perfectly crafts that vision into words. Enjoy this wild ride!

Charlie Shrem, Founder of the Bitcoin Foundation and the Untold Stories podcast

As an early pioneer, Bobby Lee saw the potential of Bitcoin and shared his passion for this promising new currency. This fascinating book captures the remarkable impact that Bitcoin has had on the world and Bobby's vision for its future.

Tina Seelig, Professor of the Practice in the Department of Management Science and Engineering at Stanford University

Bobby's passion for Bitcoin is reflected in these pages. I look forward to Bitcoin's continued evolution and the public's rising awareness of this potentially transformative new system.

Tom Byers, Entrepreneurship Professor at the School of Engineering at Stanford University